carefully curated collections

We put the absolute minimum amount to reconstitute the organic aloe vera juice content to 100% effective and not a drop more. So glad you asked. ☺

Use of organic ingredients is only one of [many] requirements for earning the USDA Organic Certification. USDA has strict standards to ensure the integrity of Certified Organic products that encompass procurement, production, storage, labeling, and distribution of products.

When it comes to authenticity, credibility, and transparency in making wholesome all-natural personal care products, there is no substitute for the credibility of the USDA Organic seal.

Yes. It is. In our pursuit to minimize our carbon footprint, we have instituted the buy-back program for our US-based customers.

For each returned bottle, we put a $1 store credit on customer’s account on our website for use toward future purchases. We also cover the cost of returning the bottles to us.

Far from a novel idea, this is an old practice used commonly by milk and, dare we say, soft drink (e.g., Coca Cola) producers.

Truthfully, it is not us who give to the most deserving and underserved members of our society; it is our customers. In fact, AT LEAST 20% of our profits go to charities each year. To us, this is not a marketing ploy; it is an expression of who we are and what we stand for. And it is important that our shoppers know with whom they are doing business.

As for our primary charities, we give to Unicef and SmileTrain for their lifechanging work and their metric-driven approach.

Fewer ingredients means higher concentrations of healthful botanical ingredients and, therefore, more efficacious products. Plain and simple.

Short answer:  Because our commitment to integrity prevents us from adding harmful colors, such as Red 40, Yellow 5, Yellow 6, or any other artificial color or fragrance to fool our customers.

Long answer:  While our in-house extracts of cranberry, goji berry, and rosehip do have a slight redness to them, when combined with aloe vera juice, the oils, and other actives, the redness fades significantly. After adding our all-natural emulsifier, its pure white color dominates the color of the finished product. With no harmful chemicals added to alter color of the finished product, it stays the pure white that you see in the bottle. Yet another proof that we are not shy about the authenticity of our products, transparency of our operations, and steadfast commitment to our principles.

Is this a trick question? Just like “clean coal”, “Eco-friendly plastic” is a total oxymoron. Until we educate whales, turtles, and other marine animals not to mistake plastics for food, there is no such thing as an eco-friendly plastic. Any claim to the contrary is always funded by the petro-chemical giants who are super-crafty with putting out misleading information about the harm their products cause. For a more thorough analysis of why glass is the only choice for us, visit our Smart Packaging page and don’t forget to send us your empty bottles for reuse via our Bottle Buy Back Program.  We acknowledge the risk of breakage associated with glass bottles and wish there was an easy answer for it. But compared to the prospect of having more plastic in the oceans than fish by 2050, as predicted by scientists, if the current rate of 8 million metric tons of plastic dumped in oceans continues, an occasional broken glass seems like a small price to pay.

Sorry about the long answer, but this is important stuff.

Yes, we know it’s a tongue twister. But it symbolizes the essence of our company so closely that we just couldn’t let it go. Blue Beautifly is formed by nestling “beauty” in the center of “blue butterfly.” The breathtaking beauty of blue butterflies in Costa Rica is the inspiration behind the company name. The transformative nature of butterflies embodies the owners’ change from Fortune 500 corporate executives to entrepreneurs with a commitment to authenticity, integrity, and sustainability.

Now repeat after me: Blue. Beauty. Fly. Blue Beautifly. See. Not that hard after all. ☺

We would advise them to resolve their differences via mediation. History tells us that no war has ever ended with a winner, just losers of varying degrees.

Disclaimer.  This is not a real “common question.”  But it is inspired by the owners’ son who often asked similar abstract questions on family trips.