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our privacy policy

At Blue Beautifly, we protect your privacy with the same level of care as we do everything else in our business.


Blue Beautifly Privacy Policy

Blue Beautifly (also referred to as “we”, “us”, or “our”) is committed to protecting the privacy of its customers (also referred to as “you” or “your”), and therefore does not sell or rent your information to any third party entity. Further, we do not share the information with any third parties for their direct marketing purposes. This Privacy Policy “(“Policy” or “Privacy Policy”) describes how your personal information is collected, used, and shared when you visit or make a purchase from (“the Site” or “our Site”).

Blue Beautifly complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) as set forth by the U.S. Department of Commerce. Blue Beautifly has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles, the Principles shall govern.  To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit The Federal Trade Commission has jurisdiction and enforcement authority over our compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF).

Keeping your information secure is among our top priorities.  As such, we use Secure Sockets Layer (SSL) technology to encrypt all of the information that you provide to us before it is transmitted to us so that it can be safeguarded as much as possible from being read or recorded as it travels over the Internet. The unbroken key icon or closed lock icon that appears at the bottom of your Internet browser’s window or in the URL bar field indicates that the information is sent securely. These icons will appear when you are placing an order on our Site.  In addition, you will see our Site address change slightly, from http: to https: indicating a secure server connection is being used.  The computers that store the information you provide to us are located in a separate facility, which employs firewall and security technology. We employ these procedures to help protect that information from unauthorized access, destruction, use, modification or disclosure.

You may create an account on our Site with a username and password. We recommend exercising extreme care in protecting your password information and not sharing any of your passwords publicly. Our staff will never ask for your password. You are responsible for maintaining the strict confidentiality of your account password, and you are responsible for any access to or use of the Site by you or another person or entity using your password, whether or not such access or use has been authorized by or on behalf of you.

Information that you provide to us will be stored and processed on our service provider’s computers in the United States. The laws on holding such information in the United States may vary and be less stringent than laws of your state or country. We will use commercially reasonable efforts to hold and transmit the information that you provide to us in a safe, confidential and secure environment. If you object to the information that you provide to us being transferred or used in this manner please do not register with or use the Site.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are small data files that are placed on your device or computer and often include an anonymous unique identifier. Cookies enable the Site or service provider’s systems to recognize your browser and capture and remember certain types of information. They are also used to help us understand your preferences based on previous or current activity on the Site, enabling us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interactions so that we can offer better site experiences and tools in the future. A cookie cannot be executed as code or deliver viruses.  Through your browser settings, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to reject all cookies.  Since every browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your settings.  If you reject cookies, you may not be able to enjoy some features that enhance your user experience.  For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

We use the Order Information that we collect generally to fulfill orders, process returns, handle customer service situations, provide you with information that may be of interest to you (including special offers), send editorial content, and solicit feedback for internal marketing and promotional purposes.  We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We share your Personal Information with third parties to help us use your Personal Information, as described above.

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

We use Google AdSense Advertising on the Site. Google’s advertising requirements can be found on Google’s Advertising Principles. They have been put in place to provide a positive experience for users.  You can set preferences as to how you would like Google ads to appear/behave using the Google Ad Settings page. Alternatively, you can opt out of these advertisements by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

We may post your comments and testimonials on our Site from time to time. However, we will attribute testimonials anonymously without any personally identifiable information.  If you wish to update or delete your testimonial, please contact us at

In this Privacy Policy, we describe the types of third parties to whom we may disclose your Personal information and the purposes of such disclosures.  For such disclosures, we will comply with and protect your Personal Information as provided in the Accountability for Onward Transfer Principle.  We remain potentially liable for the processing of Personal Information received under the Framework and subsequently transferred to a third party acting as an agent if the agent processes such Personal Information in a manner inconsistent with the Principles, unless we prove that we are not responsible for the event giving rise to the damage.

We may be required to disclose Personal Information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.


In compliance with the EU-U.S. DPF, Blue Beautifly commits to cooperate and comply with the advice of the panel established by the EU data protection authorities (DPAs) with regard to unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF.

In compliance with the DPF Principles, we commit to resolve complaints about our collection or use of your Personal Information promptly.  EU individuals with inquiries or complaints regarding our Privacy Policy should first contact us at: We have further committed to cooperate with the panel established by the EU data protection authorities (DPAs) with regard to unresolved complaints pertaining to data transferred from the EU.

If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint. This service is provided free of charge to you.

If your DPF complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See DPF Annex 1 at for details. We are obligated to arbitrate claims and follow the terms as set forth in Annex I of the DPF Principles, provided that you invoke binding arbitration by delivery notice to us and follow the procedures and subject to conditions set forth in Annex I of Principles.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access the Personal Information that we hold about you and to limit use and disclosure of your Personal Information.  You may ask that your Personal Information be corrected, updated, or deleted.  If you would like to exercise this right, please contact us through the contact information below.

We provide you with the opportunity to opt-out of marketing and promotional communications.  If you prefer to be removed from our mailing lists, you may send us an email to Privacy@BlueBeautifly.comor follow the Unsubscribe instructions at the end of each email and we will remove you from future marketing correspondence.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

The Site is not intended for individuals under the age of 16.

The Site contains links to websites operated by other non-affiliated entities.  Please note that this Privacy Policy applies solely to the information collected while on the Site and we cannot be responsible for Personal Information collected and stored by non-affiliated websites.  If you choose to visit any of those sites, then their privacy policies would apply and you should read them carefully before you submit any Personal Information to those websites.  We do not endorse or otherwise accept any responsibility or liability for the content of such non-affiliated websites or their terms and conditions or policies.

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.  If we make any material changes, we will notify you by means of updating our website prior to the change becoming effective.  We encourage you to periodically review this page for the latest information on our privacy practices.

By accessing and using the Site you are agreeing to the terms of this Privacy Policy.  If you do not agree to the terms of this Privacy Policy, you are not authorized to use the Site. Furthermore, by providing us with information on this Site, you fully understand and unambiguously consent to the collection and processing of such information in the United States in accordance with this Privacy Policy.

California resident users are entitled to know that they may file grievances and complaints with California Department of Consumer Affairs, 400 R Street, STE 1080, Sacramento, CA 95814; or by phone at 916-445-1254 or 800-952-5210; or by email to For more information about protecting your privacy, you may wish to visit:

California residents are entitled to contact us to prevent disclosure of certain information to third parties for such third parties’ direct marketing purposes.  In order to submit such a request, please contact us at California residents are entitled to ask us for a notice identifying the categories of information, which we share with third parties for marketing purposes.  If you are a California resident and would like a copy of this notice, please submit a written request to

We may be required to disclose Personal Information to conform to legal requirements or to respond to lawful requests by public authorities, including to meet national security or law enforcement requirements, or to enforce our contractual obligations.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

Blue Beautifly, Privacy Matters, 1940 Union Street STE 26, Oakland, CA, 94607, United States


Effective Date:  August 1, 2019